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Milwaukee's Daily Magazine for Wednesday, May 23, 2012

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Clay Matthews debuts the new "discount double check" move in State Farm's latest State of Imitation commercial.
Clay Matthews debuts the new "discount double check" move in State Farm's latest State of Imitation commercial.

State Farm goes to The Claymaker in State of Imitation III commercial

When you have something that goes viral on the Internet you have to keep rolling with it, and that's just what State Farm is doing with their "State of Imitation" commercial series featuring Aaron Rodgers.

The latest commercial debuts one week after the hilarious "State of Imitation II" that gave us BJ Raji doing "The Raji," and features Clay Matthews III.

The storyline finally finds Rodgers giving in to State Farm and saving hundreds on his insurance, but the discount double check move – his famous championship belt "dance" – has become passé and soft and they decided to get something a little more fear-inspiring.

Enter Matthews.

The Claymaker then teaches some patrons his sack celebration "dance" and they give him all the credit for being a football player while still leaving Rodgers in the "dancer" role.

It's pretty funny and Rodgers' face after they call the championship belt move soft is priceless.

Check it out right here.

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